Start with the right problem
A large list is not a market definition. Specify the business characteristics, regions, and exclusions that explain why a company belongs in your addressable market.
Data foundations / TAM sourcing
See the market beyond your current list.
Define a market systematically, then turn it into a focused account universe.
Connect the work
Build a repeatable sourcing rubric, normalize company identities, and group accounts by fit. Review uncertain matches and keep coverage gaps visible instead of treating a single search as complete.
Measure what matters
Measure the quality of a sampled set, the overlap between sources, and the proportion of accounts with a clear qualification reason.
THE TAKEAWAY
Define a market systematically, then turn it into a focused account universe.
FROM UNDERSTANDING TO ACTIONConnect the steps
Connect the steps
to the outcome.
An illustrative path through the work. Adapt the inputs, conditions, and review points to your team.
- 01
Define your market
- 02
Source candidate accounts
- 03
Deduplicate and qualify
- 04
Prioritize segments
KEEP EXPLORING
All solutionsConnect the next idea.
Data foundations
CRM enrichment
Fill meaningful gaps while protecting the records your team already relies on.
ExplorePipeline generation
Outbound prospecting
Combine a focused audience, relevant research, and thoughtful outreach.
Explore
Pipeline generation
Automated inbound
Connect each inquiry with the account context your team needs to respond well.
ExploreYOUR NEXT CHAPTER STARTS HEREGood connections.
Open ReachDart (opens in a new tab)
Good connections.
Great possibilities.
Open ReachDart (opens in a new tab)A more thoughtful way to reach it.