Set an account brief
Start with the company domain, target personas, and the problem your product solves. Keep relevant business context together so each research task has a consistent point of reference.
Organize account research around the company’s priorities, your customer profile, and the questions your team needs answered.

Start with the company domain, target personas, and the problem your product solves. Keep relevant business context together so each research task has a consistent point of reference.
Research expansion, hiring, product changes, and other useful observations through a shared rubric. Structured outputs make it easier to compare accounts without flattening their differences.
Focus follow-up research on the facts that can change a decision. Preserve earlier evidence and distinguish a new finding from a repeated observation.
An account brief that supports a more informed conversation.
An illustrative path through the work. Adapt the inputs, conditions, and review points to your team.
