Orchestration / Functions

Small transformations. Better decisions.

Turn messy inputs into consistent fields, reusable conditions, and scoring logic that your team can inspect.

REACHDART / ORCHESTRATION

Normalize before matching

Standardize domains, company names, and empty values before combining records. Consistent inputs reduce ambiguous matches and prevent avoidable downstream mistakes.

Write rules people can explain

A qualification formula should make the decision clearer. Separate hard exclusions from weighted signals and preserve the reasons an account passed or failed.

Test the awkward cases

Include blank fields, unexpected formats, and contradictory information in your test set. A transformation is useful only when it behaves predictably outside the happy path.

THE TAKEAWAY

Clean fields and understandable logic across every play.

FROM UNDERSTANDING TO ACTION