Design around a decision
Start with the output: a qualified list, a reviewed account brief, or approved CRM updates. Work backward to the inputs and conditions required to produce it.
Connect discovery, enrichment, research, and action into a sequence your whole team can follow.

Start with the output: a qualified list, a reviewed account brief, or approved CRM updates. Work backward to the inputs and conditions required to produce it.
Not every record should take the same route. Define what happens when data is missing, a source fails, or a match is uncertain. Human review is a legitimate outcome, not an exception to hide.
Test a small representative set, inspect the results, and adjust the logic before expanding. Keep changes understandable so a successful workflow can be reused by someone else.
A repeatable process with visible decisions and accountable actions.
An illustrative path through the work. Adapt the inputs, conditions, and review points to your team.
